top of page
This site was designed with the
.com
website builder. Create your website today.Start Now

Master of Arts - Integrated Marketing Communication

Class of 2021 (May)

University of North Carolina Wilmington

Digital Portfolio

COM 500 
Research Methods I

Why Am I Really Here?
A Qualitative Study on How Church Worship Styles Impact Young Adult Church Attendance

COM 502 
Research Methods II

An (Emotional) Labor of Love: 
How Stakeholder Relationships May Cause Additional Stress for Nonprofit Employees

COM 531 
IMC and the Strategic Mindset 

Personal IMC Plan

COM 532 

Critical Issues in IMC 

Each week we focused on a different brand and created a brand analysis for it. Below is my analysis on Blue Cross Blue Shield.

COM 533 
Organizational Culture,
Identity,and Brand 

Communication Audit of Mount Pleasant Presbyterian Church

​

Because this project contains a lot of sensitive and identifying information about MPPC staff members, a digital copy is not available to view online, but can be emailed.

COM 534 
Communication Ethics and IMC 

Nonprofit Rebranding Analysis

COM 535 

Diversity and Inclusion in IMC 

The Impact of Workplace Stress on Mental Health and the Stigma Surrounding It

COM 539
IMC Summer Residency 

Group project working with the UNCW Spanish M.A. to rebrand their program. I primarily worked on the brand identity guide.

COM 536
Digital Storytelling and IMC 

Digital Storytelling Campaign Portfolio
for the North Carolina Coastal Federation

COM 590
Capstone Project 

Taking Church Online:

A Social Media Plan for Faith-Based Organizations (Using Mount Pleasant Presbyterian Church as a Case Study)

© 2023 by Logan Prochaska Design Portfolio. All rights reserved.

bottom of page